Positioning: The Battle for Your Mind (1st Edition Revised)
Ries, Al; Trout, Jack
ISBN 10: 0070652643 ISBN 13: 9780070652644
Editorial: McGraw-Hill, 1985
Usado
Encuadernación de tapa dura
Librería:
Bay State Book Company, North Smithfield, RI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 23 de enero de 2023
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. N° de ref. del artículo BSM.1A7BD
Sinopsis:
Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Reseña del editor: Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
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Detalles bibliográficos
Título: Positioning: The Battle for Your Mind (1st ...
Editorial: McGraw-Hill
Año de publicación: 1985
Encuadernación: Encuadernación de tapa dura
Condición: good