Pop-Up Retail

Idioma: inglés

Editorial: Routledge Jan 2023, 2023

0367628554 / 9780367628550

Serie: Libro 54 de 107 - Routledge Focus on Business and Management

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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.

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Vendedor de IberLibro desde 11 de enero de 2012

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Descripción del artículo del vendedor

This item is printed on demand - it takes 3-4 days longer - Neuware -Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise.Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity.The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution. 148 pp. Englisch.…

N° de ref. del artículo 9780367628550

Título
Pop-Up Retail
Autor
Ghalia Boustani
Editorial
Routledge Jan 2023
Año de publicación
2023
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
0367628554
ISBN 13
9780367628550
Peso del artículo
196 gramos
Dimensiones
216x140x8 mm
Serie
Libro 54 de 107: Routledge Focus on Business and Management

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 11 de enero de 2012

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 5 a 15 días hábilesDe 5 a 15 días hábiles
Primer artículoEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Alemania