Political Public Relations : Principles and Applications

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Jesper Strömbäck is Lubbe Nordström Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University, Sundsvall, Sweden. He has published a number of scholarly articles on political communication and political news journalism, in addition to more than ten books in Swedish on the same subjects.

Spiro Kiousis, Ph.D., APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication, political public relations, and new media. Dr Kiousis has published his work in leading journals, including Communication Research, Journal of Communication, and the Harvard International Journal of Press/Politics.