The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office

Michael Mcnamara

155 valoraciones de Goodreads

Idioma: inglés

Editorial: Outskirts Press, 2008

1432731955 / 9781432731953

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

Do builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahead of time? Campaign are no different - they need a plan to be successful. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every election. The Political Campaign Desk Reference will guide campaigns through the process of building a campaign plan. In addition, this guide will help campaigns craft a winning message for use on television, Internet, social media, direct mail, telephone, radio and nearly every medium available. This second edition of the Political Campaign Desk Reference incorporates a greater discussion of technology, social networking, and fundraising as well as the difference between strategy and tactics. The Political Campaign Desk Reference also details the need for opposition research, how to gather that information, and when it is appropriate to use that information. The author, Michael McNamara, is a professional with over 17 years of experience in campaigns and elections. He has helped numerous candidates at the local, regional, state, and national level. McNamara has worked with individuals seeking office, organizations seeking levies, and businesses working to change local ordinances. The Political Campaign Desk Reference is the book you want on your side and the book that you do not want your opponent to have.

N° de ref. del artículo CIN1432731955G

Título
The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office
Autor
Michael Mcnamara
Editorial
Outskirts Press
Año de publicación
2008
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1432731955
ISBN 13
9781432731953

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 23 de marzo de 2026

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