Playing the Game: The History of adidas. Este artículo no está disponible.Playing the Game: The History of adidas

This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. For nearly a century the Adidas brand has been outfitting sports stars and pop culture icons as well as everyday men, women, and children. What started as a German shoe store that gifted Jesse Owens the sneakers he wore in the Olympics has grown into a multibillion-dollar lifestyle brand. The story of that evolution, which is entwined with history, corporate trends, and the emergence of sports as a major player in the world economy, is revealed in this in-depth look of the Adidas brand. From familial infighting and the Third Reich to globalization and the importance of branding, readers of this book will learn the story behind the Adidas brand.

RAINER KARLSCH is a research associate at the Institute for Contemporary History in Munich/Berlin. CHRISTIAN KLEINSCHMIDT is Professor for Economic and Social History at the Philipps University in Marburg, Germany. J RG LESCZENSKI is a research associate at the Goethe University in Frankfurt am Main, Germany. ANNE SUDROW is a historian and was from 2010 to 2018 senior researcher at the Centre for Contemporary History in Potsdam, Germany.