Dark gray boards with shining silver spine text. Corners of boards are sharp, with minor bumps to the top and bottom spine edges. Pages are immaculate and bright, though there is an almost imperceptible wave in the text block. DJ is clean and colorful with a hint of edge wear. N� de ref. del art�culo WS25457

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Detalles bibliogr�ficos

T�tulo: Places: Identity, Image and Reputation

Editorial: Palgrave Macmillan

A�o de publicaci�n: 2009

Encuadernaci�n: Hardcover

Condici�n: Near Fine

Condici�n de la sobrecubierta: Very Good

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Sinopsis:

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.. NOTA: El libro no est� en espa�ol, sino en ingl�s.

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SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.

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Shaker Mill Books is the annex of The Bookloft in Great Barrington, MA, one of the only independent bookstores in the Berkshires for over 35 years. Located in West Stockbridge, MA, Shaker Mill Books houses nearly ten thousand rare, out-of-print and/or signed books. We specialize in Berskhire Books (many now out-of-print or otherwise unavailable), including local histories and biographies, as well as a large collection of books by nature writer Hal Borland.

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Shaker Mill Books
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Places: Identity, Image and Reputation

Anholt, Simon

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