This book explores how image and reputation are dependant on effective Place Branding, and looks at what governments need to do in order to solve the riddles of implementing national brand strategy

Rese�a del editor:

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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