Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

David J Rendall

44 valoraciones de Goodreads

Idioma: inglés

Editorial: 9 Inch Marketing, 2018

0984983899 / 9780984983896

Serie: Libro 2 de 2 - Pink Goldfish 1.0 and 2.0

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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Condición: Usado - Aceptable

EUR 5,67

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Se envía dentro de Estados Unidos de America

Cantidad disponible: 1 disponible

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Descripción del artículo del vendedor

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book. Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond. - Daniel Pink, author of WHEN and DRIVE Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP -Jay Baer founder of Convince & Convert and author of Hug Your Haters Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers. - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business.…

N° de ref. del artículo 00106180006

Título
Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers
Autor
David J Rendall
Editorial
9 Inch Marketing
Año de publicación
2018
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0984983899
ISBN 13
9780984983896
Serie
Libro 2 de 2: Pink Goldfish 1.0 and 2.0

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,80
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Descripción de la tienda

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Información empresarial del vendedor

SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538