The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions. Este artículo no está disponible.The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions

Employer branding is a concept defined as the package of functional, economic and psychological benefits provided by employment, and identified with the employing company (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.

Ismet Burçak Vatansever Durmaz completed her undergraduate studies at Istanbul Bilgi University, Business Administration, Stage Performing Arts Management and at the Business Administration Department of the University of Portsmouth. She obtained a Master’s degree in Education Management and her PhD in Business Administration from Bahçeşehir University, Graduate School of Social Sciences. Ismet Burçak Vatansever Durmaz has been working in different sectors at Bahçeşehir University for nearly 17 years.