Package Design Workbook: The Art and Science of Successful Packaging
DuPuis, Steven; Silva, John
ISBN 10: 1592537081 ISBN 13: 9781592537082
Editorial: Rockport Publishers (edition Illustrated), 2011
Usado
Paperback
Librería:
BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 2 de febrero de 2016
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de ref. del artículo 1592537081-11-18
Sinopsis:
The Art and Science of Successful Packaging
This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.
Acerca de los autores:
Steven DuPuis is president of DuPuis, a strategic design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums. Steven's personal design work is part of the permanent collection in the U.S. Library of Congress.
John Silva is vice president and creative director of DuPuis. John has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestlé, Kellogg's, Farmer John, and Doles.
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Detalles bibliográficos
Título: Package Design Workbook: The Art and Science...
Editorial: Rockport Publishers (edition Illustrated)
Año de publicación: 2011
Encuadernación: Paperback
Condición: Very Good
Edición: Illustrated.