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Biblios, Frankfurt am main, HESSE, Alemania
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Vendedor de AbeBooks desde 10 de septiembre de 2024
N° de ref. del artículo 18375766320
The Persuasion Code
Capture, convince, and close―scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Acerca del autor:
CHRISTOPHE MORIN, PHD, is an expert on the effect of advertising on the brain. He is an adjunct faculty member of Fielding Graduate University, where he teaches courses in Media Neuroscience. He is the recipient of multiple speaking and research awards. He co-founded SalesBrain in 2002.
PATRICK RENVOISE, an expert in complex sales, teaches new messaging strategies based on brain science. By using the latest discoveries in cognitive biases, he has helped hundreds of companies and thousands of professionals close complex deals worth billions of dollars. Patrick co-founded SalesBrain and has received numerous marketing and speaking awards.
Título: THE PERSUASION CODE: HOW NEUROMARKETING CAN ...
Editorial: Wiley
Año de publicación: 2018
Encuadernación: Encuadernación de tapa dura
Condición: New
Librería: PaceSetter Books, St. Charles, IL, Estados Unidos de America
hardcover. Condición: Very Good. Dust jacket has light edgewear and generally glossy surfaces. Pages have no highlighting or marks and show very light use. Nº de ref. del artículo: 223598
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