An Overview of the Public Relations Function

Idioma: inglés

Editorial: Business Expert Press, 2010

1606490990 / 9781606490990

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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Descripción del artículo del vendedor

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful.

N° de ref. del artículo 00103420098

Título
An Overview of the Public Relations Function
Autor
Shannon A Bowen
Editorial
Business Expert Press
Año de publicación
2010
Estado
Fair
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1606490990
ISBN 13
9781606490990

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,78
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Información empresarial del vendedor

SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538