Outside Insight: Navigating a World Drowning in External Data

Jorn Lyseggen

103 valoraciones de Goodreads

Idioma: inglés

Editorial: Penguin Books Ltd, United Kingdom, London, 2017

0241273722 / 9780241273722

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

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Vendedor de IberLibro desde 16 de marzo de 2007

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Descripción del artículo del vendedor

Is your business looking out?The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

N° de ref. del artículo GOR008681239

Título
Outside Insight: Navigating a World Drowning in External Data
Autor
Jorn Lyseggen
Editorial
Penguin Books Ltd, United Kingdom, London
Año de publicación
2017
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0241273722
ISBN 13
9780241273722
Peso del artículo
481 gramos
Dimensiones
144.0 x 222.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 7 a 12 días hábilesDe 5 a 9 días hábiles
Primer artículoEUR 6,69EUR 14,34
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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World of Books Ltd

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