Optimization Issues in Web and Mobile Advertising

Idioma: inglés

Editorial: Springer International Publishing Nov 2015, 2015

3319186442 / 9783319186443

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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.

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Descripción del artículo del vendedor

This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. As the web advertising evolved, the initial models were augmented by considering how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides the details of business model in mobile advertising, and presents solutions for the optimization problem involved in mobile advertising. Additionally this book looks to key future trends in web and mobile advertising (such as Fading Ads) and the associated challenges that come with it. For instance, the future trends in pricing models are more towards action-based pricing rather than impression-based pricing. 80 pp. Englisch.…

N° de ref. del artículo 9783319186443

Título
Optimization Issues in Web and Mobile Advertising
Autor
Subodha Kumar
Editorial
Springer International Publishing Nov 2015
Año de publicación
2015
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3319186442
ISBN 13
9783319186443
Peso del artículo
151 gramos
Dimensiones
235x155x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 11 de enero de 2012

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 5 a 15 días hábilesDe 5 a 15 días hábiles
Primer artículoEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Alemania