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T�tulo: Operations Management: A Value-Driven ...

Editorial: Richard d Irwin

A�o de publicaci�n: 1996

Condici�n: Very Good

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Sinopsis:

Book by Melnyk Steven A Denzler David

Rese�a del editor:

Melnyk and Denzler have written a text that looks at operations management from a different perspective value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; what the customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.

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Operations Management: A Value-Driven Approach

Melnyk, Steven A., Denzler, David R.

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