The Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue
Idioma: inglés
Editorial: McGraw Hill, 2014
- Tapa dura
- Usado
Librería: Wonder Book, Frederick, MD, Estados Unidos de AmericaWonder Book
Vendedor de IberLibro desde 1 de noviembre de 1997
Condición: Usado - Aceptable
EUR 5,95
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
N° de ref. del artículo L04D-03197
- Título
- The Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue
- Autor
- Dietz, Andrew
- Editorial
- McGraw Hill
- Año de publicación
- 2014
- Estado
- Good
- Sobrecubierta
- Sobrecubierta Incluida
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0071825886
- ISBN 13
- 9780071825887
Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to systematically get the team into scoring position. The score itself--a touchdown, a goal, a home run--is the closing play. But you can't get there without great opening plays.
In the world of business development and sales, getting into scoring position means being in the room with decision makers and influencers--and that's what The Opening Playbook helps you to do.
Business development guru Andrew Dietz takes you step-by-step through the process of getting yourself into the ideal position to sell your services, whether you're a one-person operation or work for a major firm.
Taking on the role of your coach, Dietz shows you "game footage" of Sam Wentworth, a law firm associate on the cusp of becoming a partner. But first he has to prove himself on the field of play by demonstrating his businessdevelopment abilities. Meanwhile, the play clock is getting close to zero . . .
Throughout The Opening Playbook, Dietz stops the film at critical points, showing you where Sam succeeds and where he trips up. He provides the powerful opening-drive plays (best practices for establishing authenticbusiness relationships), analyzes the defense (obstacles in the way of the success), and suggests audibles (on-the-spot tactical modifications to answer unplanned-for challenges).
The team with the best plan usually wins the day. Put yourself several steps ahead of the competition and develop winning business relationships with The Opening Playbook.
PRAISE FOR THE OPENING PLAYBOOK:
"Dietz outlines both the behavioral pitfalls to avoid and the disciplines to embrace on one's path to truly connecting with clients. Truly honest instruction from the Lombardi of business development coaches." -- James H. Gilmore, coauthor, The Experience Economy and Authenticity
"Andrew Dietz inspires you to create great conversations with your prospects so that you become a valuable, trusted advisor. If you want long-term relationships with your clients, this is the book for you." -- Shawn Kent Hayashi, author of Conversations that Get Results and Inspire Collaboration
"If you want to have your clients for life, you must read The Opening Playbook! A great storyteller, Andrew Dietz provides invaluable insights on how to become a trusted advisor." -- Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University, and author of Clients For Life
"Dietz provides a great blend of strategic and tactical advice, wrapped in great stories and examples. It's an enjoyable and VALUABLE read!" -- Bill Cates, author of Get More Referrals Now and Beyond Referrals
"Andrew Dietz is a master at building relationships, and his book is filled with insightful ideas and useful strategies." -- Alan Deutschman, author of Walk the Walk and Change or Die
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
ANDREW DIETZ is founder and president of Creative Growth Group, Inc., a consulting company that helps business and professional service firms grow client relationships and revenue. He advises clients across the United States, Canada, and Europe in industries ranging from law and accounting to IT services, public relations, and business strategy. Clients include firms such as Deloitte, Microsoft, and Cushman & Wakefield.
“Acerca de” puede pertenecer a otra edición de este título.
Wonder Book
Frederick, MD, Estados Unidos de America
Vendedor de IberLibro desde 1 de noviembre de 1997
Tarifas de envío en Estados Unidos de America
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|---|---|---|
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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
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