The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells. Este artículo no está disponible.
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Idioma: inglés
Editorial: McGraw Hill, 2003
- Tapa blanda
- Usado
Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de AmericaBay State Book Company
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Condición: Usado - Regular
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The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.
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- Título
- The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
- Autor
- Bly, Robert W.
- Editorial
- McGraw Hill
- Año de publicación
- 2003
- Estado
- acceptable
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0658020994
- ISBN 13
- 9780658020995
- Edición
- 2ª Edición
Today's number 1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy. In "The Online Copywriter's Handbook", Robert Bly - one of the world's most honored copywriters and the bestselling author of "The Copywriter's Handbook" - turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different - often dramatically different! Look to "The Online Copywriter's Handbook" for inside tips on how to write brilliant copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; E-zines; Web-based documents; and more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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