Omnichannel Approach to Co-creating Customer Experiences Through Metaverse Platforms

Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.

Babita Singla is a Professor, at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 15 years of experience in teaching, research, and administration. Her areas of expertise are Marketing, E-commerce, Omnichannel, and Retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of a reputed Journal, organizing and conducting International and National Level Conferences, Faculty Development Programs, and a guide for the research projects along her Teaching. Her overall research-oriented mindset, rich knowledge, and dedication towards her responsibilities have awarded her with the most prestigious ‘Teaching Excellence Award’ from the Honourable Education Minister of the State. She has research publications in reputable international and national journals indexed in Scopus, Web of Science, and SCI and presented research papers at various National and International conferences. In the short span of her career in Academia and Administration, she has authored and edited several books on Retail, Supply Chain, Branding, Customer Relationship Management, and Product Management; covering the course content of various universities nationwide with reputed publication houses including Taylor & Francis, Springer, Emerald and IGI Global among others. She is a lifetime member of various organizations of national and international repute. She has successfully delivered guest sessions at international universities and national universities. Other notable achievements are registered Copyrights and Patents in her name.

Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is a recipient of the Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As a visiting research scholar, Dr. Singh visited renowned institutions such as the University of California at Berkley, CA, and Technology University, NJ. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology and “Campus-2-Capitol Fellow” of Bard College, NY. He earned two doctorate degrees and two MBA degrees. As a certified professional, he completed the Preparing Future Faculty program at Iowa State University. Dr. Singh is an avid researcher and is on the editorial board and reviewers committee of several reputed journals. He has published and presented more than a hundred research articles in reputed journals and conferences. He is the President and Director of ‘The International Association of Technology and Management’, a nonprofit to promotes research, and ‘Clarion Consulting Center’ to provide consulting services to businesses and helps students get real-world projects. He mentors and advises young faculty members, research scholars, and undergrad students globally .