Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms

Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 13 years of experience in teaching, research, and administration. Her areas of expertise are marketing, e-commerce, omnichannel, and retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. She has research publications in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences. In the short span of 13 years of her career in academia and administration, she has authored and edited several books on retailing, supply chain management, branding, customer relationship management, and product management, covering the course content of various universities nationwide. She has successfully delivered guest sessions at international and national universities. She has over twenty research publications in international and national journals, over 11 publications/ presentations in international and national conferences, including 8 Keynote lectures/Invited Talks and ten books to her credit. Her current research interests are in business management, omnichannel retail, marketing management, and managerial economics. She loves to generate new ideas and devise feasible solutions to broadly relevant problems. She enjoys embracing the lessons learned from failure, stands up, and continues to grow. Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India. Nripendra Singh is a Fulbright Fellow, which is a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs under the Council for International Exchange of Scholars. He completed research at The Pennsylvania State University. As visiting research scholar, Dr. Singh has been involved with various renowned institutions such as University of California at Berkley and Technology University, Hoboken, New Jersey. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology, under the aegis of Indian Institute of Technology (IIT), Delhi (India). He earned two doctorate degrees, first from University of Lucknow (India) in Business Administration and second from Iowa State University, Ames-Iowa, He has two MBA degrees in Marketing Management and Computer Management from University of Pune (India). As a certified professional, he completed Preparing Future Faculty program from the Center for Excellence in Learning and Teaching at Iowa State University, Ames, IA. He is also a Campus-2-Capitol Fellow of Bard College-New York.