Outlines basic principles for professional success that the author believes are grounded in common sense, in a guide that expands on such advice as "Show up," "Don't be a jerk," and "Simple is better than complicated." By the author of Bullies, Tyrants, and Impossible People.

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James Dale is the former president and CEO of advertising agency W.B. Doner & Co., whose clients included British Petroleum, Chiquita, Coca Cola, John Hopkins University, and the Baltimore Sun. The cowriter of Bullies, Tyrants, and Impossible People: How to Beat Them Without Joining Them, among other books, Dale is the co-founder of the business consulting firm Richlin/Dale LLC. He lives in Maryland with his wife and they are the parents of three children.

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