T�tulo: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Editor: Palgrave Macmillan
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 0230103723
ISBN 13: 9780230103726
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: New

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Sinopsis

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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