Numbers Scare Me & Other Excuses: A Business Ownerâ s Guide to Lead Like a CFO

You don’t have to be a finance expert to run a financially strong business. But you do have to understand your numbers.

Entrepreneurs are an inspiring breed. They take risks, build careers on their own terms, create jobs, and support their communities.

Many business owners share one quiet fear: they don’t fully understand their finances. And when you don’t understand your numbers, you can’t lead your business with confidence.

In Numbers Scare Me & Other Excuses, CFO and advisor Josh Greenbaum breaks down the financial fundamentals every business owner needs to know to make smarter, more profitable decisions—without becoming an accountant.

This book is designed for founders who feel intimidated or disconnected from their numbers, are focused on revenue but aren’t sure where their profit is going, and want more control, clarity, and confidence in their bottom line.

Through his practical Process • Plan • Path framework, Josh shows you how to:

• Understand what your financial statements are actually telling you
• Build systems that support growth and profitability
• Track the metrics that truly matter (not just revenue)
• Improve cash flow and pricing decisions
• Spot problems before they become crises
• Lead your business with clarity instead of avoidance

Clear, practical, and intuitive to implement, Numbers Scare Me & Other Excuses gives you the confidence and knowledge to stop guessing and start leading like a CFO. No finance degree required.