Inside the Nudge Unit: How small changes can make a big difference
Halpern, David
ISBN 10: 0753556553 ISBN 13: 9780753556559
Editorial: WH Allen, 2016
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Encuadernación de tapa blanda
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Descripción
Descripción:
Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de ref. del artículo wbs7809676458
Sinopsis:
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
Acerca del autor:
Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.
The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.
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Detalles bibliográficos
Título: Inside the Nudge Unit: How small changes can...
Editorial: WH Allen
Año de publicación: 2016
Encuadernación: Encuadernación de tapa blanda
Condición: Like New
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