North American Perspectives on the Development of Public Relations : Other Voices

Watson, Tom (EDT)

ISBN 10: 1349950432 ISBN 13: 9781349950430
Editorial: Palgrave Macmillan, 2016
Usado Encuadernación de tapa dura

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Sinopsis:

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. 

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Acerca del autor:

Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

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Detalles bibliográficos

Título: North American Perspectives on the ...
Editorial: Palgrave Macmillan
Año de publicación: 2016
Encuadernación: Encuadernación de tapa dura
Condición: As New

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