A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management)

A. Mazanec, Josef and Helmut Strasser:

ISBN 10: 3211834737 ISBN 13: 9783211834732

Editorial: Springer, 2000

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa dura

Guardar para m�s tarde

Vendido por NEPO UG, R�sselsheim am Main, Alemania

Vendedor de AbeBooks desde 15 de noviembre de 2018

Calificaci�n del vendedor: 5 de 5 estrellas

Ver los art�culos de este vendedor

Ver todos los ejemplares de este libro

Usado - Encuadernaci�n de tapa dura

Condici�n: Usado - Bueno

Precio: EUR 89,86 Convertir moneda

EUR 24,00 gastos de env�o desde Alemania a Estados Unidos de America Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Guardar para m�s tarde

Descripci�n

195 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 469.

N� de ref. del art�culo 323682

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo

A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management)

Editor

Springer

Fecha de publicaci�n

2000

Idioma

Ingl�s

ISBN 10

3211834737

ISBN 13

9783211834732

Encuadernaci�n

Gebundene Ausgabe

Estado

Gut

Peso

469 gramos

Cat�logos de vendedores

Alle B�cher

Acerca de

Sinopsis

The new series edited by the "Jubil�umsstiftung of the Wirtschaftsuniversit�t Wien aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company s marketing decision making. The analytical tools highlighted in the Foundations and Applications Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.

Rese�a del editor

The new series edited by the "Jubil�umsstiftung of the Wirtschaftsuniversit�t Wien” aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Sitz der Gesellschaft: Fachbuecher-Weltversand NEPO UG Bahnhofsplatz 1 65428 R�sselsheim am Main eingetragen im Handelsregister des Amtsgerichtes Darmstadt Handelsregisternummer HRB 103822 ** Versandanschrift: Fachbuecher-Weltversand NEPO UG Bahnhofsplatz 1 65428 R�sselsheim am Main eingetragen im Handelsregister des Amtsgerichtes Darmstadt Handelsregisternummer HRB 103822 ** kundenservice @ fachbuecher-weltversand.de Umsatzsteuer-Identifikationsnummer gem�� 27a Umsatzsteuergesetz DE240798524

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

NEPO UG
Bahnhofsplatz 1, R�sselheim am Main, 65428, Germany

Condiciones de venta y env�o

Condiciones de venta

Widerrufsbelehrung
Widerrufsrecht
Sie haben das Recht, binnen vierzehn Tagen ohne Angabe von Gr�nden diesen Vertrag zu widerrufen.
Die Widerrufsfrist betr�gt vierzehn Tage ab dem Tag an dem Sie oder ein von Ihnen benannter Dritter, der nicht der Bef�rderer ist, die Waren in Besitz genommen haben bzw. hat..Um Ihr Widerrufsrecht auszu�ben, m�ssen Sie uns
NEPO UG
Bahnhofsplatz 1
65428 R�sselsheim am Main
eingetragen im Handelsregister des Amtsgerichtes Darmstadt
Handelsregisternummer HRB 103822
Ste...

M�s informaci�n

Derecho a cancelaci�n

Condiciones de env�o

Die Ware wird in der Regel innerhalb von 24 Stunden nach Bestelleingang verschickt.

Tarifas de env�o de Alemania a Estados Unidos de America

Tarifas de env�o de Alemania a Estados Unidos de America
Cantidad del pedido	De 14 a 45 d�as h�biles	De 8 a 14 d�as h�biles
Primer art�culo	EUR 24.00	EUR 24.00

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.