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Detalles bibliogr�ficos

T�tulo: New Product Development: Managing and Forecasting for Strategic Success
Editor: Wiley
Fecha de publicaci�n: 1993
Idioma: Ingl�s
ISBN 10: 0471572268
ISBN 13: 9780471572268
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: good

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Sinopsis

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.

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