A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Scott Bedbury

744 valoraciones de Goodreads

Idioma: inglés

Editorial: Penguin Putnam Inc, 2003

0142001902 / 9780142001905

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning and failed branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

N° de ref. del artículo CIN0142001902VG

Título
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Autor
Scott Bedbury
Editorial
Penguin Putnam Inc
Año de publicación
2003
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0142001902
ISBN 13
9780142001905

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde el 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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