Librería:
Housing Works Online Bookstore, New York, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 20 de diciembre de 2004
Minimal wear to cover. Pages clean and binding tight. Shelfwear. Bumped edges. Minor Exterior Wear. Pages clean. Binding tight. Hardcover. N° de ref. del artículo HV3-00918
This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.
The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliché are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.
Acerca del autor: Joanne Morreale is Assistant Professor of Speech Communication at Northeastern University.
Título: A New Beginning: A Textual Frame Analysis of...
Editorial: State University of New York Press
Año de publicación: 1991
Encuadernación: Encuadernación de tapa dura
Condición: Very Good
Librería: Willis Monie-Books, ABAA, Cooperstown, NY, Estados Unidos de America
Hardcover. Condición: Very Good+. Estado de la sobrecubierta: No Dust Jacket. First Printing. Nº de ref. del artículo: 32936
Cantidad disponible: 1 disponibles
Librería: Books Do Furnish A Room, Durham, NC, Estados Unidos de America
Hardcover. Condición: About Fine. Pages bright & clean. Binding solid. Nº de ref. del artículo: 7712
Cantidad disponible: 1 disponibles
Librería: Hollywood Canteen Inc., Toronto, ON, Canada
Hardcover. Condición: Very Good. Nº de ref. del artículo: 99294975
Cantidad disponible: 1 disponibles