Net Results.2: Best Practices for Web Marketing. Este artículo no está disponible.Net Results.2: Best Practices for Web Marketing

With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer¿s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book¿s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.

Rick E. Bruner is Vice President of interactive marketing research at IMT Strategies, an e-business strategic advisory firm. Prior to co-founding IMT Strategies, Mr. Bruner was President of Executive Summary, a Web marketing strategy consulting company. In addition, he is an internationally renowned speaker on Internet marketing topics at conferences. Leland Harden is Executive Vice-President of business development and strategy at GiftCertificates.com. He co-founded Cybernautics, a pioneering Web marketing firm acquired by MarchFirst. He is an internationally recognized authority on online marketing and appears regularly as an Internet expert at conferences and on radio and television. Bob Heyman is founder and principal of New Canoe, a relationship marketing firm based in Sausalito, CA that creates and implements customer development and brand loyalty strategies for clients that include abc.com and NEC. New Canoe is part of the Catenas network of international companies. A widely recognized expert on e-marketing, Mr. Heyman co-founded Cybernautics, where he is credited with developing the field of Internet audience development.