This book provides a structured roadmap for managers, researchers, and policymakers to navigate the evolving landscape, offering insights into brand perception, financial decision-making, corporate transparency, and governance. Deepfake technology is reshaping industries, raising critical ethical, managerial, and regulatory challenges. Bringing together interdisciplinary research, it blends statistical analysis, structural equation modeling, and bibliometric approaches to explore real-world applications and mitigation strategies. With case studies spanning hospitality, sports, education, and SMEs, the book equips professionals with tools to detect, manage, and ethically engage with deepfake advancements. An essential resource for academics, business leaders, and policymakers, it fosters informed decision-making in an era of digital deception.

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