Natural Deception: A Sobering Look at the Truth Behind the Organic Food Industry

Is Organic Worth the Price?

$8 for organic milk. Sure, you could spend half as much, but it’s worth it to know that you’re supporting a small family farm where the cows can munch on green grass all day. Plus, you’re not drinking nasty hormones and chemicals, and you’re doing your part to save the environment. Seems like you’re winning all around…but what would you do if that picture of the happy farm, the personal health, and the clean air and water turned out not to be so pretty? What if “organic” isn't all it's hyped up to be?

The Questions That Will Change Everything

What if organic produce only had marginally less pesticide residues than conventional produce? What if the organic, grass-fed beef cows ended up on the very same feedlots as factory-farmed, grain-fed beef cows? What if large swaths of the country were being taken over by huge corporate-owned farming operations—organic farming operations—that were destroying the landscape and depleting the soil? Organic is much more complicated than we’ve been led to believe. From the scale to the possible health implications of pesticides to the treatment of animals, it’s not a black and white issue.

The Sobering Truth Behind the Organic Buzz

Natural Deception takes a sobering look at one of the fastest growing industries in the world today. We find that “organic” may be one more buzz phrase used to sell products rather than a movement really concerned for the wellbeing of our planet and its inhabitants. In the spirit of an undercover news reporter, author Joey Lott takes us through the organic food industry point by point, examining our assumptions and revealing the truth. Find out what major corporation owns your favorite “small” organic brand. Examine whether pesticides may be a health detriment or even partially beneficial. Discover the real environmental impact of conventional farms versus organic farms. The truth is downright shocking.

Available on Kindle and Paperback.

"The secret to happiness is to let go of everything - see through every assumption."

Beginning at a young age Joey Lott experienced intensifying anxiety. For several decades he lived with restrictive eating disorders, obsessions, compulsions, and an inescapable fear. By the time he was 30 years old he was physically sick, emotionally volatile, and mentally obsessed with keeping any and all unwanted thoughts and experiences at bay.

At this time Lott was living on a futon mattress in a tiny cabin in the woods. He was so sick that he could barely move. He was deeply depressed and hopeless. All this despite doing all the "right" things such as years of meditation, yoga, various "perfect" diets, clean air, and pure water.

Just when things were at their most dire, a crack appeared in the conceptual world that had formerly been mistaken for reality. By peering into this crack and underneath all the assumptions that had been unquestioned up to that moment, Lott began a great undoing. The revelation of this undoing is that reality is utterly simple, ever-present, seamless, and indivisible.

Lott's books provide a glimpse into the seamless, simple, and joyous nature of reality, offering a glimpse through the crack in conceptual worlds. Whether writing about the ultimate non-dual nature of reality, eating disorders, stress, disease, or any other subject, he offers the invitation to look at things differently, leaving behind the old, out-grown, painful limitations we have used to bind ourselves in suffering. And then, he welcomes you home to the effortless simplicity of yourself as you are.

Not sure where to begin? Pick up a copy of Lott's most popular book, You're Trying Too Hard, which strips away all the concepts that keep us searching for a greater, more spiritual, more peaceful life or self.