The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

David Burkus

350 valoraciones de Goodreads

Idioma: inglés

Editorial: John Wiley & Sons Inc, United States, New York, 2013

1118611144 / 9781118611142

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Descripción del artículo del vendedor

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming MythWritten by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR008770637

Título
The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
Autor
David Burkus
Editorial
John Wiley & Sons Inc, United States, New York
Año de publicación
2013
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1118611144
ISBN 13
9781118611142
Peso del artículo
440 gramos
Dimensiones
155.0 x 226.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 16 de marzo de 2007

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