MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real People, Real Choices
Marshall, Greg W., Solomon, Michael R., Stuart, Elnora W.
ISBN 10: 013217684X ISBN 13: 9780132176842
Editorial: Pearson Education, Limited, 2011
Usado
Encuadernación de tapa blanda
Librería:
Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 3 de agosto de 2006
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 19146236-6
Sinopsis:
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Reseña del editor: Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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Detalles bibliográficos
Título: MyLab Marketing with Pearson EText -- Access...
Editorial: Pearson Education, Limited
Año de publicación: 2011
Encuadernación: Encuadernación de tapa blanda
Condición: Good