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Multinational enterprises have increasingly sought to organise their activities internationally in order to achieve greater efficiency and better optimisation of their market share and rent generation. However, MNEs do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of their limited market size, under-developed location advantages or their lack of proximity to other locations. This book focuses on how MNE activity both to and from peripheral economies differs from MNEs associated with "core" economies.
Acerca del autor: GABRIEL BENITO is Professor and Head of the Department of Strategy and Logistics at BI Norwegian School of Management, Oslo, Norway. RAJNEESH NARULA is Professor and Director of the Centre of International Business and Strategy at the University of Reading Business School, UK.
Título: Multinationals on the Periphery
Editorial: Palgrave Macmillan
Año de publicación: 2007
Encuadernación: Hardcover
Condición: Very Good