Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial. Brings in a new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised.

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Gunther Rolf Kress MBE is Professor of Semiotics and Education in the Department of Culture, Communication and Media at IOE, UCL’s Faculty of Education and Society, University College London, UK.

Theo Van Leeuwen is Professor of Language and Communication at the University of Southern Denmark, Emeritus Professor at the University of Technology, Sydney, and Honorary Professor at the University of New South Wales, Lancaster University and Cardiff University.

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