Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.

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Detalles bibliogr�ficos

T�tulo: Multimodal Discourse
Editor: Bloomsbury Publishing PLC, GB
Fecha de publicaci�n: 2001
Idioma: Ingl�s
ISBN 10: 0340608773
ISBN 13: 9780340608777
Encuadernaci�n: Paperback
Estado: New

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Sinopsis

Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial. Brings in a new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised.

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Gunther Rolf Kress MBE is Professor of Semiotics and Education in the Department of Culture, Communication and Media at IOE, UCL’s Faculty of Education and Society, University College London, UK.

Theo Van Leeuwen is Professor of Language and Communication at the University of Southern Denmark, Emeritus Professor at the University of Technology, Sydney, and Honorary Professor at the University of New South Wales, Lancaster University and Cardiff University.

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