Multimedia Learning

Mayer, Richard E.

ISBN 10: 0521735351 ISBN 13: 9780521735353

Editorial: Cambridge University Press, 2009

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All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included. N� de ref. del art�culo COLV.0521735351.G

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Sinopsis:

Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.

Acerca del autor: Richard E. Mayer is Professor of Psychology at the University of California, Santa Barbara, where he has served since 1975. He is the author of Multimedia Learning (Cambridge University Press, 2001) and editor of The Cambridge Handbook of Multimedia Learning (Cambridge University Press, 2005). In 2008 he received the American Psychological Association's Distinguished Contributions of Applications of Psychology to Education and Training Award.

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Detalles bibliogr�ficos

T�tulo: Multimedia Learning
Editorial: Cambridge University Press
A�o de publicaci�n: 2009
Encuadernaci�n: Encuadernaci�n de tapa blanda
Condici�n: good
Edici�n: 2� Edici�n

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Multimedia Learning

Mayer, R. E.

Publicado por Cambridge University Press, 2009

ISBN 10: 0521735351 ISBN 13: 9780521735353

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Multimedia Learning

Mayer, Richard E.

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Mayer, Richard E.

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Mayer, Richard E.

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Mayer, Richard E.

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Mayer, Richard E.

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Multimedia Learning

Mayer, Richard E.

Publicado por Cambridge University Press, 2009

ISBN 10: 0521735351 ISBN 13: 9780521735353

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Multimedia Learning

Richard E. Mayer

Publicado por Cambridge University Press, USA, 2010

ISBN 10: 0521735351 ISBN 13: 9780521735353

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