Multidisciplinary Perspectives Towards Building a Digitally Competent Society

The world is undergoing a transformation as technology enters every ecosystem. Subsequently, there is a need to develop higher-order digital skills to ensure one’s employability as professionals need to build digital competencies to remain competitive in the current work environment. Additionally, businesses must also continue to update their digital practices in order to remain relevant. Multidisciplinary Perspectives Towards Building a Digitally Competent Society explores multidisciplinary perspectives towards building a more digitally competent society, considers new business models and the need for organizations and individuals to develop the right mindset to embrace digitalization, and discusses how social capital can become a key driver in crafting a whole new digitally competent social fabric. Covering topics such as technological transformation, social media, and corporate social responsibility, this reference work is ideal for corporate practitioners, business owners, policymakers, scholars, researchers, practitioners, instructors, and students.

Sanjeev Bansal is Dean FMS & Director of Amity Business School, Amity University Uttar Pradesh. He is an admired academician with a Ph.D. and D. Litt degree. In an acclaimed career span of about 33 years in teaching, research, and consultancy, he has been invited to be a part of several prestigious academic / professional bodies and in his advisory capacity, has steered them to success. He is an avid researcher and has more than 225+ research papers in prestigious journals to his credit. He has authored 53 books which have been exceptionally well received. He has successfully guided 28 research scholars to produce works of immense educational impact so far and eight scholars are working with him. He is on board of many National and International journal. He has been awarded many awards including Lifetime Achievement Award by GBIT and SIBF, Dr. Sarvepalli Radhakrishnan Lifetime Achievement National Award and Rashtra Ratan National Award by IRDP, “Best Outstanding Academic Leader National Award 2020” from KIER and Excellence in Academics award by ESN in 2021.

Vandana Ahuja works as Dean-Academics and Professor at Jaipuria Institute of Management, Indirapuram, Ghaziabad. She has over 23 years of experience and is the author of the book on Digital Marketing - published by Oxford University Press. She is the proud recipient of the ILDC-AMP award for excellence in Management Teaching and has researched the domain of the collaborative web, with focus on its contributions to the fields of Marketing and CRM. She has published several manuscripts in International and National Journals and also serves on the Editorial Board of several International Journals. She has organised and chaired several International conferences and has guided Ph.D. students in the domain of CRM, Branding and Online Marketing. She teaches Digital Marketing and Marketing Analytics. Prior to her present stint at Jaipuria, she has worked with Amity University, IILM and Jaypee Business School.

Vijit Chaturvedi has 19 years of experience. She has authored 7 books in the area of Talent Management, Organization Behavior, Spirituality management. Her research interest lies in talent assessment, training gaps assessment, emotions at workplace, and psychological assessment.

Vinamra Jain is an Assistant Professor at Amity Business School, Noida. He has more than twenty years of experience in the areas of academics, manufacturing, services, and retail industries both in India and Overseas. He has held important administrative posts like Program Coordinator and In-charge Internationalization cell. He has successfully organized 6 International Research Conferences in the past. He has been instrumental in the design, development and restructuring of many Courses & Curriculums being run at the Amity campuses in India and Dubai. He has to his credit 03 books and more than 25 research publications in journals of international repute and has presented his work at many National & International Conferences. He is also part of the editorial and review teams of a few international journals and appointed as a guest editor. He is a certified Case Study Method Teacher by Harvard, Cambridge, MA, USA.