With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end user's needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision maker's opinion should be considered for ranking the website.

Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.

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Kemal Vatansever was born in Burgaz on August 29, 1979 and grew up into Bursa (Turkey). He studied Business Administration at the university of Osmangazi, Eskişehir (Turkey), from which he graduated in 2002. He received Master (2005) and Ph.D. (2010) degree in Business Administration at Dumlupınar University, K�tahya, Turkey. He worked as an Assistant Professor at the Department of Capital Markets and as a head of department at the same Department, Pamukkale University, Denizli, Turkey. He works as an Assoc. Prof. Dr. at the Alanya Alaaddin Keykubat University in Turkey. His researches focuses on quantitative decision methods, multi criteria decision making, statistics and operational research.

Yakup Akg�l was born on March 22, 1977. He studied Department of Information Management at the university of Hacettepe, Ankara (Turkey), from which he graduated in 2001. He received Master (2010) and Ph.D. (2015) in Business Administration at S�leyman Demirel University, Isparta, Turkey. He works as an Ass. Prof. at the Alanya Alaaddin Keykubat University, Alanya/ANTALYA, Turkey.

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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