Getting Multi-Channel Distribution Right
Idioma: inglés
Editorial: Wiley, 2020
- Tapa dura
- Usado
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Usado - Aceptable
EUR 14,90
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace?rather than the process of designing a distribution channel from scratch?it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners.Integrates across physical and digital, independent and company-owned, routes to market.Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them.Provides tools and frameworks for how much distribution coverage is required and where.Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict.Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you?ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.…
N° de ref. del artículo CIN1119632889G
- Título
- Getting Multi-Channel Distribution Right
- Autor
- Kusum L Ailawadi
- Editorial
- Wiley
- Año de publicación
- 2020
- Estado
- Good
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 1119632889
- ISBN 13
- 9781119632887
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.
Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace―rather than the process of designing a distribution channel from scratch―it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice.
- Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners.
- Integrates across physical and digital, independent and company-owned, routes to market.
- Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them.
- Provides tools and frameworks for how much distribution coverage is required and where.
- Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict.
- Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership.
With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
KUSUM L. AILAWADI is Charles Jordan Professor of Marketing at the Tuck School of Business at Dartmouth. Her research focuses on the interaction, distribution of power, and performance of manufacturers and their distribution channel partners. She has published extensively in the top marketing journals, and several of her articles have been honored for best contributions to marketing theory, practice, and academic-practitioner collaboration, and for long-term impact. She is an Associate Editor for the Journal of Marketing, Journal of Marketing Research, and Marketing Science. She is also an Academic Trustee of the Marketing Science Institute and President-Elect of the INFORMS Society for Marketing Science.
PAUL W. FARRIS is Emeritus Landmark Professor of Marketing at the Darden School of Business, University of Virginia. Over his career he has worked in marketing for UNILEVER and was a director on boards for six companies including retailers, manufacturers, and distributors. He has consulted for Apple, Best Buy, Google, Kroger, and Procter & Gamble among other companies. His authored or co-authored books and articles include award-winning research on distribution channels, marketing metrics, retail power, marketing strategy, and budgeting. He has served on several editorial boards for marketing journals and as an Academic Trustee of the Marketing Science Institute.
“Acerca de” puede pertenecer a otra edición de este título.
World of Books (was SecondSale)
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 20 de diciembre de 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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