Moving In-house

Idioma: inglés

Editorial: Books On Demand Jun 2020, 2020

8743016286 / 9788743016281

Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.

Vendedor de 5 estrellas

Vendedor de IberLibro desde 11 de enero de 2012

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Condición: Nuevo

EUR 40,10

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Descripción del artículo del vendedor

This item is printed on demand - it takes 3-4 days longer - Neuware -I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex.But what if I told you that things don't have to be this way What if there was a way to bring order to the chaos That's exactly what in-housing can help you with. By taking control of your company's content creation, social media activation, and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.For the past 15 years, I've been helping organizations set up their in-house SoMe, content, branding, and marketing teams.Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in.This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing.It's fair to say that though you most likely will save your money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets, and workflows. And to get the speed and agility you need in today's world of marketing.That is what this book is all about.You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in this book. They are easy to follow, despite being the result of more than a decade of experience and research. The processes are designed to minimize your risk of failure and supplemented with inspiring stories. So, if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies, this book is for you. 248 pp. Englisch.…

N° de ref. del artículo 9788743016281

Detalles bibliográficos

Título
Moving In-house
Autor
Kasper Sierslev
Editorial
Books On Demand Jun 2020
Año de publicación
2020
Estado
Neu
Encuadernación
Buch
Idioma
inglés
ISBN 10
8743016286
ISBN 13
9788743016281
Peso del artículo
691 gramos
Dimensiones
226x160x21 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 11 de enero de 2012

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 5 a 15 días hábilesDe 5 a 15 días hábiles
Primer artículoEUR 23,00EUR 23,00
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Información empresarial del vendedor

BuchWeltWeit Ludwig Meier e.K.

Alemania