Modern Retail Management : Principles and Techniques

Idioma: inglés

Editorial: Regal Pub, New Delhi, 2007

8189915290 / 9788189915292

Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Descripción del artículo del vendedor

Contents Foreword. Preface. 1. Retail management an overview. 2. Classification of retailers. 3. Consumer buying behaviour. 4. Retail market segmentation. 5. Retail locations store planning design and layout. 6. Financial strategy of operations management. 7. Retail channels/information systems and research. 8. Product and merchandise management. 9. Retail pricing. 10. Managing human resources. 11. Retail communication and promotion. 12. Customer service and relationship marketing. 13. Globalisation and future trends of retailing. Glossary. Index. Modern Retail Management plays an important and vital role in the economies of all modern societies. This book is helpful for the students professional persons administrative assistants and retail managers etc. An attempt has been made to relate the material directly to the professional environment. More emphasis has been placed on electronic aspects of retailing. The aim of this book is to provide the theory concepts and practice of retailing so that the needs of undergraduate and/or postgraduate students managers and practitioners are met. New technologies and methods are highlighted throughout text. This edition provides a strategic look at retailing current coverage and organisation around a strategic decision making model. Authors have tried to keep the language very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter review questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities. 480 pp.

N° de ref. del artículo 65170

Detalles bibliográficos

Título
Modern Retail Management : Principles and Techniques
Autor
J N Jain and P P Singh
Editorial
Regal Pub, New Delhi
Año de publicación
2007
Estado
As New
Encuadernación
Hardbound
Idioma
inglés
ISBN 10
8189915290
ISBN 13
9788189915292
Edición
New

Vedams eBooks (P) Ltd

New Delhi, India

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 30 de enero de 2009

Tarifas de envío de India a Estados Unidos de America

ArtículoDe 20 a 24 días hábilesDe 4 a 7 días hábiles
Primer artículoEUR 17,50EUR 32,00
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