Moderating Focus Groups
Krueger, Richard A.
ISBN 10: 0761908218 ISBN 13: 9780761908210
Editorial: Sage Publications, 1997
Usado
Paperback
Librería:
ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 2 de julio de 2009
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G0761908218I4N10
Sinopsis:
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Acerca del autor: Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Moderating Focus Groups
Editorial: Sage Publications
Año de publicación: 1997
Encuadernación: Paperback
Condición: Very Good
Condición de la sobrecubierta: No Jacket