Modbus: The Everyman's Guide to Modbus

John Rinaldi, is Chief Strategist, Business Development Manager and CEO of Real Time Automation (RTA) in Brookfield WI. After escaping from Marquette University with a degree in Electrical Engineering (graduating cum laude no less) John worked in various jobs in the Automation Industry before once again fleeing back into the comfortable halls of academia. At the University of Connecticut he once again talked his way into a degree, this time in Computer Science (MS CS). John achieved marginal success as a Control Engineer, a Software Developer and IT Manager before founding Real Time Automation because “long term employment prospects are somewhat bleak for loose cannons”. With a strong desire to avoid work, responsibility and decision making, John had to build a great team at Real Time Automation. And he did. RTA now supplies network converters for industrial and building automation applications all over the world. With a focus on simplicity, US Support, fast service, expert consulting and tailoring for specific customer applications, RTA has become a leading supplier of gateways worldwide. John freely admits that the success of RTA is solely attributed to the incredible staff that like working for an odd, quirky company with a single focus: "Create solutions so simple to use, the hardest part of their integration is opening the box."