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Detalles bibliogr�ficos

T�tulo: Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits
Editor: McGraw Hill
Fecha de publicaci�n: 2014
Idioma: Ingl�s
ISBN 10: 0071825460
ISBN 13: 9780071825467
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: good

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Sinopsis

"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield

Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future foryour nonprofit, you need to have a strongpresence on prospective donors' tablets andsmartphones.

Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneerHeather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:

Master your mobile fundraising strategy
Create a strategic plan flexible enough to handle changes in technology
Design a website and emails that workon both mobile devices and computers
Choose the best mobile and online tools based on your budget and your donor demographics
Build a system that tracks, evaluates, and reports campaign results
Maximize the potential of Facebook, Twitter, LinkedIn, and other sites

Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile andsocial media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.

ADVANCE PRAISE FOR MOBILE FOR GOOD:

"If I want to know what's trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield's blog Nonprofit Tech for Good and her books are always my top references. -- Viviana Pag�n-Mu�iz, Digital Marketing Director, SOS Children's Villages―USA

"Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield's advice, we’ve been able to build an international brand from our tiny corner of the world." -- Vinay Datla, Director of Communications, Wildlife SOS―India

"Heather Mansfield's @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies." -- Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS

"Heather Mansfield's invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered inMobile for Good." -- Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare

"Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs." -- Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific

Acerca del autor

HEATHER MANSFIELD is the creator and principal blogger at Nonprofit Tech for Good (nptechforgood.com). She has more than one million followers on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram, and Tumblr, and to date has presented more than 500 mobile and social media webinars and trainings to nonprofits worldwide. She is also the author of Social Media for Social Good.

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Through our mission we enhance the dignity and quality of life for individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work. We intentionally serve marginalized populations within these communities and lift up long-term pathways for individuals who have disabilities and disadvantages, veterans and military families, teens and young adults, and others who face barriers to employment. We are guided by three principles: Inspired by People, Power of the Whole, and Results Matter. We call it The Goodwill Way.

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Goodwill Retail Services, Inc.
6055 North 91st Street, Milwaukee, WI, 53225, U.S.A.

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Returns are allowed when initiated within 30 days of the estimated delivery date.
Goodwill Industries of Northern Illinois is a community-based not-for-profit organization whose mission is to create opportunities for individuals with barriers to enhance their lives. Thank you for supporting our mission.

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