Mobile Commerce : Technology, Theory and Applications
Mennecke, Brian E. (EDT); Strader, Troy J.
ISBN 10: 1591400449 ISBN 13: 9781591400448
Editorial: Igi Global, 2012
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Descripción
Descripción:
Unread book in perfect condition. N° de ref. del artículo 1624014
Sinopsis:
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.
Reseña del editor: M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.
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Detalles bibliográficos
Título: Mobile Commerce : Technology, Theory and ...
Editorial: Igi Global
Año de publicación: 2012
Encuadernación: Encuadernación de tapa dura
Condición: As New