The Mobile Commerce Revolution: Business Success in a Wireless World
Idioma: inglés
Editorial: Que Pub, 2014
- Tapa blanda
- Nuevo

Librería: Basement Seller 101, Cincinnati, OH, Estados Unidos de AmericaBasement Seller 101
Vendedor de IberLibro desde 13 de junio de 2019
Condición: Nuevo
EUR 23,11
Cantidad disponible: 1 disponible
Añadir al carritoN° de ref. del artículo 250821160
- Título
- The Mobile Commerce Revolution: Business Success in a Wireless World
- Autor
- Hayden, Tim; Webster, Tom
- Editorial
- Que Pub
- Año de publicación
- 2014
- Estado
- New
- Encuadernación
- paperback
- Idioma
- inglés
- ISBN 10
- 0789751542
- ISBN 13
- 9780789751546
- Peso del artículo
- 10 onzas
- Dimensiones
- 6x0x9
- Serie
- Libro 46 de 48: Que Biz-Tech
Your Definitive Guide to Profiting from Mobile Commerce
With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile― from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!
- Discover how customer mobile behavior is radically maturing and shifting
- Weave mobility throughout your marketing mix and business operations
- Prepare for the instant and impulse when your customer wants to buy
- Identify mobile tactics that are actually influencing purchases
- Earn confidence from customers that you will protect their privacy
- Use payment technologies to reduce friction and make it easier to buy
- Deliver richer, more powerful stories and mobile experiences
- Understand customers through “Little Data”: qualitative studies to physically observe behavior
- Grasp purchase attribution: why people buy
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Tim Hayden is Principal Strategist at TTH Strategy, a consultancy that provides guidance to organizations faced with business processes and communications challenges. He also serves as an investor and advisory board member to several ventures in cloud, mobile, and social technology. Prior to TTH Strategy, Tim led Edelman Digital’s North American mobile program, and cofounded 44Doors, an SaaS mobile marketing platform. He was a founder and partner in other startups including NION Interactive and GamePlan, an experiential marketing agency that produced solutions for brands including AMD, Bacardi USA, Dell, Humana, and IBM using the integrated “Live+Mobile+Online” methodology that Tim coined in 2007. He is a graduate of Texas State University in San Marcos, Texas.
Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during U.S. elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media, and social networking. Tom is the principal author of a number of widely cited studies, including “The Social Habit,” “Twitter Users in America,” and the coauthor of “The Infinite Dial,” America’s longest running research series on digital media consumption. He is a graduate of Tufts University in Medford, Massachusetts, and holds an MBA from the Bryan School of Business and Economics at the University of North Carolina.
“Acerca de” puede pertenecer a otra edición de este título.
Basement Seller 101
Cincinnati, OH, Estados Unidos de America
Vendedor de IberLibro desde 13 de junio de 2019
Tarifas de envío en Estados Unidos de America
| Artículo | De 5 a 14 días hábiles | De 2 a 6 días hábiles |
|---|---|---|
| Primer artículo | EUR 4,51 | EUR 9,01 |
Métodos de pago
Descripción de la tienda
Thank you for visiting our profile. We are a home-based business have been selling books online since 2004 and joined AbeBooks in 2008. Feel free to e-mail us at BasementSeller101@gmail.com. We would be happy to assist you.
Especialidad
All genresInformación empresarial del vendedor
Basement Seller 101
OH, Estados Unidos de America
Condiciones de venta
We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a Basement Seller 101, Cincinnati, Ohio, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Orders usually ship within 2 business days. Expected shipping times for "Standard" orders is 4 to 14 business days and for "Expedited" orders is 3 to 5 business days. We do accept international orders, although shipment times may vary, usually from 3 to 6 weeks.
If you have any questions about our shipment times and policies, if you need a book faster, or if you would like to check the status of your order, please e-mail us.
Please note that we ship all "Standard" items via US Postal Service Media Mail and all "Expedited" items via US Postal Service Priority Mail. Our international orders go via USPS First Class or Priority International Mail. If you would like us to ship an item via another carrier, please e-mail us and we will try to accommodate you.
We can overnight books domestically and send books expedited internationally for an additional charge.
The majority of our packages are shipped using Stamps.com NetStamps, a non-trackable method. Please note that all items ordered via the "Expedited" shipping method are automatically shipped with Delivery Confirmation. If you would like your item shipped with Delivery Confirmation, please e-mail us before making your purchase.
We ship orders every day, Monday through Friday, (excluding Postal Service holidays) usually by 12PM. If you need to cancel or make changes to an order, please do so as soon as possible -- many requests we get regarding orders are not fulfilled because we find, pack, and ship the book before the buyer contacts us. If you receive a confirmation e-mail from us, it means your order has been shipped and we can no longer make changes to it.
Please note that the majority of our orders ship out within 24 hours, many shipping out the same day they are ordered. Since we usually ship around 12PM, most orders received Friday after 10AM will not go out until Monday. In some cases, we will make a trip on Saturday to get more orders out.