Misperceptions of Intimate Partner Violence in the 21st Century (Hardcover)

Idioma: inglés

Editorial: Nova Science Publishers Inc, New York, 2015

1634834852 / 9781634834858

Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Descripción del artículo del vendedor

Hardcover. Public service advertising can be a powerful and effective tool for awareness and education in helping both the public and specific target audiences learn more about urgent health issues. Given the recognition intimate partner violence has gained in the last two decades as an urgent health problem around the world, this issue was selected to explore advertising's effect and potential to help a specific target audience. This research examined female survivors' impressions of domestic violence campaigns. A sample of 16 focus groups of approximately six women in two-hour sessions were conducted, at two different points in time over the past two decades. These focus groups included a fairly equal number of African-American, White, Asian, and Latino women in two different geographic areas of the country. Participants were asked to describe their opinions about a sampling of current domestic violence campaign material. The women who participated expressed heightened negative emotional responses to specific elements of some of the advertising, suggesting the potential of some campaigns to exacerbate the problem for this target group.The purpose of this research was to formulate a base of information to create improved public service advertising for this segment of the public, as they are the group most severely affected by this issue. Thus, based on the Editor's research and the participants' responses, the key goal for an improved campaign should be enhancing early identification, empowerment, and help-seeking behaviour. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9781634834858

Título
Misperceptions of Intimate Partner Violence in the 21st Century (Hardcover)
Autor
Jean Jaymes West
Editorial
Nova Science Publishers Inc, New York
Año de publicación
2015
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
1634834852
ISBN 13
9781634834858

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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