The Mind of the Strategist: Business Planning For Competitive Advantage: Art of Japanese Business (Business Library)

Kenichi Ohmae

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Idioma: inglés

Editorial: Penguin Books Ltd, United Kingdom, London, 1987

0140091289 / 9780140091281

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Descripción del artículo del vendedor

IN A GROUND BREAKING APPROACH TO STRATEGIC PLANNING IN THE WORLD OF BUSINESS KENICHI OHMAE GOES BEYOND THE STANDARD FORMULA FOR SUCCESS INTO THE MIND OF THE CREATIVE CORPORATE THINKER. IT IS DR. OHMAE'S CONTENTTION - SUPPORTED WITH FACTS AND FIGURES FROM COMPANIES SUCH AS SONY, NISSAN, HONDA AND YAHAMA - TAHT IN TODAY'S MARKET STRATEGIC THINKING IS THE KEY TO SUCCESS. HE SHOWS THE CREATIVE PLANNER IN ACTION - DISSECTING THE MARKET, WEIGHING THE COMPETITION'S STRENGHTS AND WEAKNESSES, QUESTIONING THE PREVAILING ASSUMPTIONS OF AN INDUSTRY, DISCOVE- RING THE ACTUAL NEEDS AND WANTS OF THE CUSTOMER, AND FINALLY, IMPLEMENTING THE STRATEGIES THAT MEAN SUCCESS IN THE MARKETPLACE. FILLED WITH VIVID, ON-TARGET ANECDOTES AND INNOVATIVE CHALLENGES TO CONVEN- TIONAL BUSINESS WISDOM IT WILL REVOLUTIONIZE THE WAY YOU DO BUSINESS. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR002152952

Título
The Mind of the Strategist: Business Planning For Competitive Advantage: Art of Japanese Business (Business Library)
Autor
Kenichi Ohmae
Editorial
Penguin Books Ltd, United Kingdom, London
Año de publicación
1987
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0140091289
ISBN 13
9780140091281
Edición
2ª Edición
Peso del artículo
113 gramos
Dimensiones
128.0 x 198.0

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Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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