Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark Penn E. Kinney Zalesne
ISBN 10: 0446699764 ISBN 13: 9780446699761
Editorial: Little, Brown and Company, 2009
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Descripción
Descripción:
pp. 480 Reprint edition. N° de ref. del artículo 26770411
Sinopsis:
The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.
"The ideas in his book will help you see the world in a new way." -Bill Clinton
"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." -Bill Gates
In 1982, readers discovered Megatrends.
In 2000, The Tipping Point entered the lexicon.
Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.
Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.
Acerca del autor: Dubbed "the most powerful man in Washington you've never heard of" by the Washington Post, Mark J. Penn is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and is adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and twenty-five foreign heads of state.
E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations. Website: http: //www.microtrending.com/
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Detalles bibliográficos
Título: Microtrends: The Small Forces Behind ...
Editorial: Little, Brown and Company
Año de publicación: 2009
Encuadernación: Encuadernación de tapa blanda
Condición: New